Back on the Grind
Look who’s back….the hiatus from blogging was necessary as I was feeling frazzled, uninspired and overwhelmed by the pressure of keeping up with the ~blogosphere~ (typing out that word makes me cringe so hard).
Especially at a time where everything supposedly new and exciting just seem like unecessary additions to an already over-saturated and homogeneous market. It seems like a lot of these new young brands pop up solely to target bloggers and their often young readerships with renditions of the same white-hot trends over and over again and have no viable plans for sustaining their labels. When people allow themselves to be pandered to so easily, why not? It might be too early to tell, but I expect we’ll be seeing a lot of unfortunate flame-outs in the not so distant future.
And the homogeneity doesn’t just end there. Everything is simply “sooo killer”, wicked, extreme and hardcore 2 the max these days, it seems. Nice Cramps and Misfits shirts, I wonder if much of the populace in question have ever listened to a single song of theirs before. (Personally, I’m not a fan and think it’s absolutely heinous to wear a shirt of a band that you know nothing about in earnest.) Dressing in a certain style is one thing, but you shouldn’t really have to change your whole persona to fit the look and get the “cred”.
Wondering if I should even bother trying to catch up and read the backlog posts? It might be impossible at this point, haha.
( Vogue Paris via tFS)
On a more positive note, start saving your pennies for +J, Uniqlo’s line created in conjunction with Jil Sander.
It’s not just hype!! I was beyond fortunate enough to assist on the shoot for the campaign and scrutinize every single piece in the line. None of the images released so far do any justice to the collection!
There are THE best wool coats, razor sharp trousers, blazers, shirts, super soft cardigans and so on. The quality and fits are goooood. Personally, I’m looking to pick up one of the blazers and a coat, so you can be sure I’ll be there bright and early when it’s released in October, obligations be damned!
And the campaign is really beautiful too…wonder when the rest if it will come out?
Shot by David Sims and styled by Joe McKenna, longtime Jil Sander collaborator- he used to style her campaigns and shows when she still had ownership of her namesake brand, so he definitely knows what he’s doing. I was a bit dubious of the choice to use Isabeli Fontana for this at first, but it just shows how very little I know about such marketing matters… she looks great and really showcases how elegant and impeccable the clothes are.